As marketers in a content-driven landscape, we are responsible for producing huge amounts of content day in and day out. But, most of us don’t have the time, staff, or budget to publish enough great (or, even good) content. We’re doing the best we can, but it’s impossible to stay ahead of the demand. That’s where content curation comes in.
Local internet marketing is becoming more complex by the day, which makes it hard for local businesses, and even marketers, to figure out the most effective way to spend their marketing dollars. I asked 7 experienced local Internet marketers for help, by asking them one question: “If you are given a budget of $900/month to market a local business, what would you do in the first month?”
Unfortunately, acronyms are synonymous with nearly every industry. Digital marketing is no different. Therefore, I have put together an A-Z list of some of the more important acronyms in the digital space. Let’s jump right in!
Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices.
Branding is a strategy rather than a formula; yet there are several techniques that companies can use to increase the awareness of their products, services or simply their names. The same applies for their websites.
Although B2B brands are rarely looking for immediate purchases, the website should be able to inform, captivate, and persuade people to buy into your brand. There are countless B2B web design best practices. Make sure you’re following these as you redesign your website.
Are you creating pages on your site that target specific cities where you want to rank well in the organic search results for local businesses? If so, you’d be crazy not to spend a little time making those pages unique – that is, clearly and substantially different from each other. I’m going to show you a bunch of ways to make your “city pages” unique.
In 2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you’ll undoubtedly be presented with this year.
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
As an amateur futurist I’m always watching the trends of innovation, here are some technology trends I’m keeping a close eye on as we approach 2017.
