Our web traffic has increased 5000%. Our practice has exploded. We’ve had to hire several new employees. These guys are GOOD.
LB – Oregon
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.
Content Marketing Is Key
One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.
By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.
Dedicated to Big Ideas
Kistner Group excels at crafting custom marketing solutions to enable our clients to engage their target demographics and retain long-term, repeat business.
“After launching our custom SEO campaign
we experienced a 400% increase in website traffic.”
– Kistner Group Client
we experienced a 400% increase in website traffic.”
– Kistner Group Client
Inspirational Ideas. Insightful Solutions.
Turn your web traffic into foot traffic.
Conversion is the bottom line. We understand the psychology of users and know how to capitalize on their impulses and drive them to contact our clients.
At Kistner Group, when it comes to marketing your website, we organize and implement your web marketing strategy to archive short-term results and long-term benefits. Our experience and resources in online marketing and search engine optimization has elevated our customer’s online presence and search results. We have a wide variety of web marketing tools and programs at our disposal.
We start by developing a customized SEO strategy tailored to attract your key demographic. Once your campaign is launched we continue to fine-tune results and make key improvements based on our detailed analytic reports. Our executive reports provide insight into your investment and help you understand and adapt to the way your markets behave. This allows you to maximize your marketing dollars and convert web traffic to new clients.
Social Media Integration
Technology is improving at a rapid pace. Don’t get left behind.
There are many avenues for improving public exposure for your business and the internet has become the mainstream approach. Connecting multiple social platforms with a hub from your web site can help funnel potential new clients directly to your network within the platform of your website.
It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing!
The success gap is widening between businesses that are using social media in an informal, ad hoc manner and those taking a more planned, strategic approach.
This has significant implications:
- Businesses that use social media strategically are more satisfied with the results than ad hoc users, who are more skeptical about the value of social media.
- Businesses that use social media as part of a planned corporate approach are 1.5 to 2 times more likely to anticipate revenue growth than ad hoc users.
Google Loves Social Media
The more social signals you are sending out, the higher Google will rank your website. This boosts your website traffic and increases your chances of being seen by prospective patients and referral sources.
Social Media Is Open 24/7
Kistner Group develops integrated social media campaigns based on demographic research to increase visibility in your community, your markets, and more specifically, your customers.
72%
of people entrusted online reviews just as much as personal recommendations.
– instantShift
