Kistner Group has been a great collaborator in developing a thoughtful approach to multiple websites, each with a different target audience, and working on multiple projects simultaneously. In all cases they delivered great results.
JH – Portland
Ignite your brand
Kistner Group provides a unique branding experience — we start by listening. Our goal is to fully understand your strategy, goals, challenges and client demographics (especially their tastes and styles) PLUS your taste so we can work with you to create a brand identity you love, and that will also be successful in reaching your target market. This is the cornerstone to our strategy — where insight and experience combine to provide a clear direction for everything that follows.
What is Branding?
You may have asked yourself the question — What is branding, and why do I need it? At the most fundamental level, branding feeds our basic human need to distinguish one thing from another. At the business and consumer level, branding is the process of creating a unique identity using a consistent theme to establish a differentiated presence that attracts and retains customers in your marketplace. Branding takes into account the “look and feel” of your office, you and your staff, your materials, and every other detail that gives your clients clues as to who you are and what you value. It is the strategic process that makes your company stand out from all others in the industry.
A successful brand captures the hearts and minds of your audience. The sum of experience & perception.
The Importance of Branding
Your brand identifies you as the solution. Your brand sets you apart from competition. Your brand helps you attract customers, referral relationships, revenue and income. Your brand builds stability and trust over time.
Good marketing should start with careful planning. Building your brand requires that you know your companies strengths and core values, and that you determine how best to communicate them to your target audience. This will involve various marketing strategies, including many online marketing tools and techniques. As time goes by, your business will likely evolve, incorporating new technologies and hopefully expanding; as your business grows, your brand should be flexible enough to change with it. It is important to remain fresh and up-to-date, to adjust where there is room for improvement, and to accurately communicate the progress your business is making, in order to keep abreast of the competition. Adaptability in brand strategy — remaining flexible yet retaining focus on your objectives and identity — is the key.
Branding benefits your business most when you understand what’s truly different about your company, not just from your own perspective – but from your clients perspectives. Think about what sets you apart from direct competitors in your market area. What will it take to get you noticed in your unique geographic marketplace and in the virtual online community – by the kinds of customers you really want?