In 2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you’ll undoubtedly be presented with this year.
Although B2B brands are rarely looking for immediate purchases, the website should be able to inform, captivate, and persuade people to buy into your brand. There are countless B2B web design best practices. Make sure you’re following these as you redesign your website.
SiteVisitsSM is a catalog of 200 large professional service firm websites. Launched just over a year ago and updated quarterly, the catalog has now become a source of trend lines that mark where sites have been and where they are headed. Here are seven of this year’s trends.