As marketers in a content-driven landscape, we are responsible for producing huge amounts of content day in and day out. But, most of us don’t have the time, staff, or budget to publish enough great (or, even good) content. We’re doing the best we can, but it’s impossible to stay ahead of the demand. That’s where content curation comes in.
Are you creating pages on your site that target specific cities where you want to rank well in the organic search results for local businesses? If so, you’d be crazy not to spend a little time making those pages unique – that is, clearly and substantially different from each other. I’m going to show you a bunch of ways to make your “city pages” unique.
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?